[Training background]

On the world economic stage, a country's economic strength and international competitiveness are often reflected in the core competitiveness of its business entities. Only by possessing a group of world-class enterprises with global competitiveness can it occupy an advantageous position in the world economic landscape. Overall, Chinese enterprises do not have enough discourse power in the international market and their soft power is not strong enough. It is necessary to expand openness, reform and innovation, and improve their hard power while building brands, shaping culture, showcasing image, and comprehensively enhancing their soft power.

Studying this topic will help enterprises to explore effective ways to accelerate the construction of world-class enterprises from brand building, innovation ability, governance mechanism and other aspects, so as to create a group of leading enterprises with voice and influence in the development of global industries, and provide more powerful support for the realization of Chinese path to modernization.

[Training target ] Entrepreneurs, corporate executives, and core management personnel

[Training Teachers] A first-class teaching team consisting of party and government officials, university scholars, enterprise executives, and think tank industry experts

[Training methods] Classroom teaching, on-site visit and exchange are interspersed with classic training methods such as discussion, simulation, experience and evaluation, and innovative teaching methods such as interview teaching, Case method, action teaching and flipped classroom are comprehensively used

[Training expenses] Based on the number of trainees and specific training plan

[Completion Certificate ]  The completion certificate is jointly issued by the Suzhou Research Institute of the National University of Singapore and Xinhuidian

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